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Prospects of development of quality olive oil for Italian farms: first indications in a case of study on a focus group

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  • Galluzzo, Nicola

Abstract

This analysis has examined the consumption of certified quality agricultural productions in the European and Italian markets; this short poster paper has observed, in particular, the perspectives of growth in some agricultural productive sectors, as for example the olive oil industry. In the second part of this research, it is showed the strategic importance of what quality represents for the consumers, as an element able to influence the consumers' choices for certified quality olive products. Having compared the results of a case of study carried out on a focus group, with the help of 50 interviewed people, with those obtained by other studies, they pointed out the critical states that certified quality food productions might have for the consumers, the market, and even the farms. The results emerged in the present analysis have confirmed as the agro-industrial products Dop and organic are preferred from the interviewed subjects because able to guarantee the quality and the food healthiness, confirming the results showed in a precedent research about typical products and about the market capability to guarantee the food quality.

Suggested Citation

  • Galluzzo, Nicola, 2007. "Prospects of development of quality olive oil for Italian farms: first indications in a case of study on a focus group," 105th Seminar, March 8-10, 2007, Bologna, Italy 7856, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa105:7856
    DOI: 10.22004/ag.econ.7856
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    References listed on IDEAS

    as
    1. Dario Casati, 2006. "Il ruolo della specificit? per la valorizzazione dei prodotti agroalimentari," Economia agro-alimentare, FrancoAngeli Editore, vol. 10(1).
    2. Galluzzo, Nicola, 2006. "The Increasing in Value of a Quality Product by E-commerce: A Case Study of Organic Extra virgin Olive Oil in Italy," 99th Seminar, February 8-10, 2006, Bonn, Germany 7767, European Association of Agricultural Economists.
    3. Abruzzini, Marina Perla, 2000. "Análisis y propuesta para el proyecto de ley de uso eficiente de la energía en Argentina," Recursos Naturales e Infraestructura 13, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
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    Keywords

    Agribusiness; Farm Management;

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