Consumers' Decision between Private Labels and National Brands in a Retailer's Store: A Mixed Multinomial Logit Application
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DOI: 10.22004/ag.econ.9407
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Cited by:
- Bart J. Bronnenberg & Jean-Pierre Dubé & Matthew Gentzkow & Jesse M. Shapiro, 2015.
"Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium,"
The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1669-1726.
- Bart J. Bronnenberg & Jean-Pierre Dubé & Matthew Gentzkow & Jesse M. Shapiro, 2014. "Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium," NBER Working Papers 20295, National Bureau of Economic Research, Inc.
- Rainer Olbrich & Michael Hundt & Hans Christian Jansen, 2016. "Proliferation of Private Labels in Food Retailing: A Literature Overview," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 63-76, December.
- Fabian Bergès & Zohra Bouamra-Mechemache, 2012.
"Is producing a private label counterproductive for a branded manufacturer?,"
European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(2), pages 213-239, April.
- Bergès, Fabian & Bouamra-Mechemache, Zohra, 2009. "Is Producing a Private Label Counterproductive for a Branded Manufacturer?," TSE Working Papers 09-130, Toulouse School of Economics (TSE).
- Johnson, Rutherford Cd., 2016. "A Probabilistic Demand Application In The American Cracker Market," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 4(3), pages 1-13, July.
- Fabian Bergès & Sylvette Monier-Dilhan, 2013. "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, vol. 33(4), pages 2968-2981.
- Bergès, Fabian & Monier-Dilhan, Sylvette, 2012. "Mass Retailers’ Advertising Strategies Faced with Different Competitor Store Formats: Commodity Stores or Hard Discounts," TSE Working Papers 12-277, Toulouse School of Economics (TSE).
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Consumer/Household Economics;Statistics
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