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Media Advertising Effects on Milk Demand: The Case of the Buffalo, New York Market with an Empirical Comparison to Alternative Functional Forms of the Sales Response Equation

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  • Kinnucan, Henry W.

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  • Kinnucan, Henry W., 1983. "Media Advertising Effects on Milk Demand: The Case of the Buffalo, New York Market with an Empirical Comparison to Alternative Functional Forms of the Sales Response Equation," Research Bulletins 184097, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:184097
    DOI: 10.22004/ag.econ.184097
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    Cited by:

    1. Kinnucan, Henry W., 1986. "Demographic Versus Media Advertising Effects On Milk Demand: The Case Of The New York City Market," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 15(1), pages 1-9, April.
    2. Hui-Shung Chang & Henry Kinnucan, 1990. "Generic advertising of butter in Canada: Optimal advertising levels and returns to producers," Agribusiness, John Wiley & Sons, Ltd., vol. 6(4), pages 345-354.
    3. Haidacher, Richard C. & Blaylock, James R. & Myers, Lester H., 1988. "Consumer Demand for Dairy Products," Agricultural Economic Reports 308041, United States Department of Agriculture, Economic Research Service.
    4. Goddard, E.W. & Tielu, A., 1987. "The OMMB'S Fluid Milk Advertising," Working Papers 244815, University of Guelph, Department of Food, Agricultural and Resource Economics.

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    Keywords

    Demand and Price Analysis; Marketing;

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