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Supply Chain Management in the Produce Industry

Author

Listed:
  • Perosio, Debra J.
  • McLaughlin, Edward W.
  • Cuellar, Sandra
  • Park, Kristen

Abstract

Much of the success of the produce industry relies on a carefully choreographed supply chain. Planting the perfect varieties, harvesting at the peak of ripeness, packing in customized cartons, transporting fresh produce thousands of miles, and merchandising, marketing and promoting it at just the right moment, is a feat that relies on careful and detailed communication and coordination between grower/shippers and produce retailers. The objective of this study is to document the status, challenges and changes within the fresh produce distribution system. The method guiding this study has three major components: (1) a review of the relevant trade and academic literature on the fresh produce industry, (2) an extensive mail questionnaire directed at produce retailers, and (3) focus groups with grower/shippers. The retail questionnaire was sent to 270 produce retail executives in April 2001. At each retail firm, senior-level produce executives were asked to complete a questionnaire by describing supply chain management practices within their organizations for 1996 and today, 2001. Furthermore, they were asked to projectwhat the practices will be 5 years into the future, in 2006. The survey generated 44 useable questionnaire responses, from a representative sample of supermarkets in terms both of geographical and size distribution. Respondents ranged from a number of singlestore operators to the very largest of multi-billiondollar retail operators. Such representativeness allows for a cautious generalization from the survey results to the produce industry as a whole.

Suggested Citation

  • Perosio, Debra J. & McLaughlin, Edward W. & Cuellar, Sandra & Park, Kristen, 2001. "Supply Chain Management in the Produce Industry," Research Bulletins 122645, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122645
    DOI: 10.22004/ag.econ.122645
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    Cited by:

    1. Sophie Michel & Florent Saucede & Catherine Pardo & Hervé Fenneteau, 2019. "Business interaction and institutional work: When intermediaries make efforts to change their position," Post-Print hal-02624331, HAL.
    2. Navajas, Roberto & Hinson, Roger A. & Pinel, Raul A., 2003. "Analyzing Linkages Between Nursery Farm Growth Rates, Structural Variables, And Firm Characteristics," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35125, Southern Agricultural Economics Association.
    3. Omar Ahumada & J. Villalobos, 2011. "A tactical model for planning the production and distribution of fresh produce," Annals of Operations Research, Springer, vol. 190(1), pages 339-358, October.
    4. Durham, Catherine A. & Johnson, Aaron J. & McFetridge, Marc V., 2007. "Marketing-Management Impacts on Produce Sales," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-17, July.
    5. Ahumada, Omar & Villalobos, J. Rene, 2009. "Application of planning models in the agri-food supply chain: A review," European Journal of Operational Research, Elsevier, vol. 196(1), pages 1-20, July.
    6. Tondel, Fabien & Woods, Timothy A., 2006. "Supply Chain Management and the Changing Structure of U.S. Organic Produce," 2006 Annual meeting, July 23-26, Long Beach, CA 21435, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Thomas Reardon & Julio A. Berdegué, 2002. "La rápida expansión de los supermercados en América Latina: desafíos y oportunidades para el desarrollo," Revista Economía, Fondo Editorial de la Pontificia Universidad Católica del Perú, issue 49, pages 85-120.

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    Keywords

    Agribusiness;

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