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The Impact of Advertising on Product Choice, Purchase frequency and Purchase Quantity: Washington Apples

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  • Richards, Timothy J.
  • Patterson, Paul M.

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  • Richards, Timothy J. & Patterson, Paul M., 1998. "The Impact of Advertising on Product Choice, Purchase frequency and Purchase Quantity: Washington Apples," Working Papers 28543, Arizona State University, Morrison School of Agribusiness and Resource Management.
    • Handle: RePEc:ags:asumwp:28543
    DOI: 10.22004/ag.econ.28543
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    File URL: https://ageconsearch.umn.edu/record/28543/files/wp980001.pdf
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    References listed on IDEAS

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    1. Jain, Dipak C & Vilcassim, Naufel J & Chintagunta, Pradeep K, 1994. "A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data," Journal of Business & Economic Statistics, American Statistical Association, vol. 12(3), pages 317-328, July.
    2. Magid M. Abraham & Leonard M. Lodish, 1993. "An Implemented System for Improving Promotion Productivity Using Store Scanner Data," Marketing Science, INFORMS, vol. 12(3), pages 248-269.
    3. William R. Dillon & Sunil Gupta, 1996. "A Segment-Level Model of Category Volume and Brand Choice," Marketing Science, INFORMS, vol. 15(1), pages 38-59.
    4. Randolph E. Bucklin & James M. Lattin, 1991. "A Two-State Model of Purchase Incidence and Brand Choice," Marketing Science, INFORMS, vol. 10(1), pages 24-39.
    5. Scott A. Neslin & Caroline Henderson & John Quelch, 1985. "Consumer Promotions and the Acceleration of Product Purchases," Marketing Science, INFORMS, vol. 4(2), pages 147-165.
    6. Lakshman Krishnamurthi & S. P. Raj, 1991. "An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity," Marketing Science, INFORMS, vol. 10(2), pages 172-183.
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    Cited by:

    1. Batie, Cicely M. & Dennis, Elliott J. & Lubben, Bradley D., 2020. "Do state-level agricultural promotion programs increase agricultural output? The case of the Livestock Friendly County designation program in Nebraska," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304399, Agricultural and Applied Economics Association.

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