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Determinants of food waste behavior on Muslim Generation Z in Padang City, Indonesia

Author

Listed:
  • Lubis, D.
  • Dewi, M.R.
  • Asmara, A.

Abstract

Indonesia, which has the largest Muslim population in the world, is the second largest contributor to food waste worldwide. West Sumatra is famous for its strong Islamic cultural tradition, and Padang City, the capital of the province, is the largest contributor to food waste in West Sumatra Province. This study analyzed the factors influencing food waste behavior among Generation Z in Padang City, Indonesia. The research used a survey of 210 respondents, the data collected from February to April 2023 using a web-based questionnaire. The collected data were processed using structural equation modeling with smart-PLS software (SEM-PLS) to determine the effect of exogenous variables on endogenous variables. The results showed that attitude, perceived behavior control (PBC), and religious norms significantly influence the intention to avoid food waste. Habits have a significant influence on food waste behavior. Other variables such as subjective norm, lack of concern, and intention not to waste food did not significantly influence. Religious norms, habits, and PBC can prevent food waste behavior; therefore, it is necessary to increase religious understanding in respecting food, as well as education about the dangers of food waste behavior for the environment, economy, and food security of a country. This research can be a reference in formulating policies to prevent food waste behavior in the younger generation.

Suggested Citation

  • Lubis, D. & Dewi, M.R. & Asmara, A., 2024. "Determinants of food waste behavior on Muslim Generation Z in Padang City, Indonesia," ASEAN University for Sustainable Food System, Faculty of Economics, Kasetsart University, Bangkok, Thailand, April 18-19, 2024 344459, Association of Southeast Asian Nations (ASEAN).
    • Handle: RePEc:ags:asea24:344459
    DOI: 10.22004/ag.econ.344459
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    References listed on IDEAS

    as
    1. Tammara Soma & Belinda Li & Virginia Maclaren, 2020. "Food Waste Reduction: A Test of Three Consumer Awareness Interventions," Sustainability, MDPI, vol. 12(3), pages 1-19, January.
    2. Frederiks, Elisha R. & Stenner, Karen & Hobman, Elizabeth V., 2015. "Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour," Renewable and Sustainable Energy Reviews, Elsevier, vol. 41(C), pages 1385-1394.
    3. Lee, Wei-Long & Liu, Chih-Hsing & Tseng, Tzu-Wen, 2022. "The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
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    More about this item

    Keywords

    Environmental Economics and Policy; Food Consumption/Nutrition/Food Safety; Food Security and Poverty;
    All these keywords.

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