SWOT Analysis of Myanmar Indigenous Chicken (MIC) Enterprises in Nay Pyi Taw, Myanmar

Myanmar Indigenous Chicken (MIC) production is a one of the rural household income sources, food security and poverty alleviation for the resource-poor rural households and also contributes their job opportunities. Preference for MIC products becomes higher as well as its demands are increasing due to changes in consumer’s perception of health and nutritional preferences. However, potential of the MIC enterprises in Myanmar is constrained by low productivity and marketing bottlenecks. Hence, comprehensive research on Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis of MIC enterprises is critically important to identify the real situation of MIC enterprises. Main objective of the study was to determine SWOT elements of MIC enterprises in Lewe, Pyinmana, Tatkon, Pobbathiri Townships in Nay Pyi Taw. The study areas were purposively selected because most of the MIC enterprises are located. Stratified random sampling was used to collect SWOT elements data from a total of 105 MIC enterprises using structured questionnaire through personal interview during May-June 2023. The collected data were analysed by using SWOT matrix to identify and suggest possible intervention areas. The results show that easiness to raise, income generation, self-employment, potential of market demand and price were contribution factors. Meanwhile, limited access to veterinary services, technical training, financial support, seasonal diseases and low productivity were affecting negatively. Suggestions for intervention areas from that study were technical training, livestock loan, vaccine and veterinary services, hatcheries and pure breed, and entrepreneurial transition which could improve for future development of MIC enterprises in Nay Pyi Taw.