IDEAS home Printed from https://ideas.repec.org/p/ags/aare13/152136.html
   My bibliography  Save this paper

An Analysis of Marketing Preferences of Sultana Producers in Turkey in Terms of Sustainable Market Power

Author

Listed:
  • Atiş, Ela
  • Miran, Bulent
  • Bektaȿ, Zerrin
  • Ciftci, Kenan
  • Karabat, Selcuk

Abstract

Sultana is among the most important products in Turkish economy in terms of being a principal export crop and many producers’ occupations. Although sultana’s share in export is high, Turkey aims having a sustainable place in the international competition. In this framework; common attitude of all the actors and institutions in the sector towards attaining competitive advantages are required both in national and international markets. A sustainable competition power calls for paying a special attention to producer preferences. It is of importance to reveal and analyze that sultana producers’ preferred market and particularly the reasons for those preferences. This study deals with analyzing tendencies of the conventional and organic sultana producers to supply their products to domestic and international markets with respect to some alternatives such as high price, guaranteed payment and marketing easily by means of Analytical Hierarchy Process. Data of the study was gathered from randomly chosen 300 sultana producers in Manisa where sultana production is very widespread. Scores from Analytical Hierarchy Process are analyzed by Tobit for doing a deeper analysis of the producer preferences.

Suggested Citation

  • Atiş, Ela & Miran, Bulent & Bektaȿ, Zerrin & Ciftci, Kenan & Karabat, Selcuk, 2013. "An Analysis of Marketing Preferences of Sultana Producers in Turkey in Terms of Sustainable Market Power," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 152136, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare13:152136
    DOI: 10.22004/ag.econ.152136
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/152136/files/CP%20Atis.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.152136?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jose Blandon & Spencer Henson & Towhidul Islam, 2009. "Marketing preferences of small-scale farmers in the context of new agrifood systems: a stated choice model," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 251-267.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stefano Ciliberti & Simone Del Sarto & Angelo Frascarelli & Giulia Pastorelli & Gaetano Martino, 2020. "Contracts to Govern the Transition towards Sustainable Production: Evidence from a Discrete Choice Analysis in the Durum Wheat Sector in Italy," Sustainability, MDPI, vol. 12(22), pages 1-14, November.
    2. Schipmann, Christin & Qaim, Matin, 2011. "Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: The case of sweet pepper in Thailand," Food Policy, Elsevier, vol. 36(5), pages 667-677.
    3. Schipmann, Christin & Qaim, Matin, 2011. "Supply chain differentiation, contract agriculture, and farmers’ marketing preferences: the case of sweet pepper in Thailand," GlobalFood Discussion Papers 108349, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. Arouna, Aminou & Adegbola, Patrice Y. & Raphael, Babatunde & Diagne, Aliou, 2015. "Contract farming preferences by smallholder rice producers in Africa: a stated choice model using mixed logic," 2015 Conference, August 9-14, 2015, Milan, Italy 210957, International Association of Agricultural Economists.
    5. Susanne Väth & Michael Kirk, 2014. "Do property rights and contract farming matter for rural development? Evidence from a large-scale investment in Ghana," MAGKS Papers on Economics 201416, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    6. Schuster, Monica & Maertens, Miet, 2013. "Do private standards create exclusive supply chains? New evidence from the Peruvian asparagus export sector," Food Policy, Elsevier, vol. 43(C), pages 291-305.
    7. Michelson, Hope & Reardon, Thomas & Perez, Francisco, 2012. "Small Farmers and Big Retail: Trade-offs of Supplying Supermarkets in Nicaragua," World Development, Elsevier, vol. 40(2), pages 342-354.
    8. Viet Hoang & Vinh Nguyen, 2023. "Determinants of small farmers' participation in contract farming in developing countries: A study in Vietnam," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 836-853, July.
    9. Mailu, Stephen & Wachira, Ann, 2009. "The influence of prices on market participation decisions of indigenous poultry farmers in four districts of Eastern Province, Kenya," MPRA Paper 21312, University Library of Munich, Germany.
    10. Rahman, Md. Hasanur & Majumder, Shapan Chandra & Debbarman, Shantanu, 2020. "Examine the Role of Agriculture to Mitigate the CO2 Emission in Bangladesh," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 10(01), January.
    11. Rattiya Suddeephong Lippe & Ulrike Grote, 2017. "Determinants Affecting Adoption of GLOBALG.A.P. Standards: A Choice Experiment in Thai Horticulture," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 242-256, April.
    12. Sekabira, Haruna & Qaim, Matin, 2016. "Mobile Phone Technologies, Agricultural Production Patterns, and Market access in Uganda," 2016 Fifth International Conference, September 23-26, 2016, Addis Ababa, Ethiopia 246310, African Association of Agricultural Economists (AAAE).
    13. Thai Thuy Pham & Ludwig Theuvsen & Verena Otter, 2019. "Determinants of Smallholder Farmers' Marketing Channel Choice: Evidence from the Vietnamese Rice Sector," Asian Economic Journal, East Asian Economic Association, vol. 33(3), pages 281-300, September.
    14. Hanna Ihli & Ronja Seegers & Etti Winter & Brian Chiputwa & Anja Gassner, 2022. "Preferences for tree fruit market attributes among smallholder farmers in Eastern Rwanda," Agricultural Economics, International Association of Agricultural Economists, vol. 53(1), pages 5-21, January.
    15. Ochieng, Dennis O. & Veettil, Prakashan C. & Qaim, Matin, 2017. "Farmers’ preferences for supermarket contracts in Kenya," Food Policy, Elsevier, vol. 68(C), pages 100-111.
    16. Susanne Väth & Simone Gobien, 2014. "Life Satisfaction, Contract Farming and Property Rights: Evidence from Ghana," MAGKS Papers on Economics 201415, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    17. Alim Setiawan Slamet & Akira Nakayasu & Masahiro Ichikawa, 2017. "Small-Scale Vegetable Farmers’ Participation in Modern Retail Market Channels in Indonesia: The Determinants of and Effects on Their Income," Agriculture, MDPI, vol. 7(2), pages 1-16, February.
    18. Banterle, Alessandro & Carraresi, Laura & Cavaliere, Alessia, 2011. "Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122000, International European Forum on System Dynamics and Innovation in Food Networks.
    19. Fischer, Sabine & Wollni, Meike, 2018. "The role of farmers’ trust, risk and time preferences for contract choices: Experimental evidence from the Ghanaian pineapple sector," Food Policy, Elsevier, vol. 81(C), pages 67-81.
    20. Hope C. Michelson, 2013. "Small Farmers, NGOs, and a Walmart World: Welfare Effects of Supermarkets Operating in Nicaragua," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(3), pages 628-649.

    More about this item

    Keywords

    International Relations/Trade; Marketing; Production Economics;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aare13:152136. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaresea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.