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Inducing Hypothetical Bias Mitigation with Ten Commandments

Author

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  • Lim, Kar Ho
  • Grebitus, Carola
  • Hu, Wuyang
  • Nayga, Rodolfo M. Jr.

Abstract

While a number of hypothetical bias mitigation methods have been proposed, the problem remains as the literature continues to debate the effectiveness and practicality of the mitigation methods (Loomis, 2011). We propose an easy to implement methods to mitigate hypothetical bias in choice experiments. The method involve asking respondents to recall the Ten Commandments prior to willingness to pay elicitation. Our result shows that the proposed method exhibit sign of hypothetical bias mitigation.

Suggested Citation

  • Lim, Kar Ho & Grebitus, Carola & Hu, Wuyang & Nayga, Rodolfo M. Jr., 2015. "Inducing Hypothetical Bias Mitigation with Ten Commandments," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205648, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea15:205648
    DOI: 10.22004/ag.econ.205648
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    Cited by:

    1. Marilena Furno & Francesco La Barbera & Fabio Verneau, 2019. "Accounting for the hypothetical bias: A changing adjustment factor approach," Agribusiness, John Wiley & Sons, Ltd., vol. 35(3), pages 329-342, July.

    More about this item

    Keywords

    Agribusiness; Agricultural and Food Policy; Institutional and Behavioral Economics; Marketing;
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