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Finding True Consumer Attitudes: Do Validation Questions Help?

Author

Listed:
  • Gao, Zhifeng
  • House, Lisa
  • Bi, Xiang

Abstract

A survey with validation question was delivered to 3475 respondents to study the impact of using validation question to improve data quality. Results show that The respondents who passed the validation question had significantly older ages, higher median incomes and higher education levels. The WTP estimates with and without the respondents who fails the validation question differ significantly.

Suggested Citation

  • Gao, Zhifeng & House, Lisa & Bi, Xiang, 2012. "Finding True Consumer Attitudes: Do Validation Questions Help?," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 123922, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea12:123922
    DOI: 10.22004/ag.econ.123922
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    Cited by:

    1. Zhifeng Gao & Lisa A. House & Jing Xie, 2016. "Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 199-221, June.
    2. Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng, 2020. "Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 12(4), pages 739-747, August.

    More about this item

    Keywords

    Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing;
    All these keywords.

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