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Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Author

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  • Langen, Nina
  • Grebitus, Carola
  • Hartmann, Monika

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Suggested Citation

  • Langen, Nina & Grebitus, Carola & Hartmann, Monika, 2010. "Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61484, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea10:61484
    DOI: 10.22004/ag.econ.61484
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