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Determinants of Meats Purchase Behavior by Ethnic Groups

Author

Listed:
  • Garcia-Jimenez, Carlos I.
  • Mishra, Ashok K.

Abstract

Farmers and food companies need to assess their production and marketing strategies for nurturing business opportunities that will arise from the simultaneous increase in population and income of Hispanics in the United States. Previous studies on demand for meat products have not received much attention on the determinants of meats purchase behavior by Hispanics in relation to other ethnic groups. This study investigates the impact of ethnicity and the determinants of meats purchase behavior in the U.S. by using single Probit equations. The analyzed data comes from the U.S. Consumer Expenditure Survey. The results indicate that ethnicity plays an important role in the purchase behavior of meat products, as well as household size and income.

Suggested Citation

  • Garcia-Jimenez, Carlos I. & Mishra, Ashok K., 2010. "Determinants of Meats Purchase Behavior by Ethnic Groups," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61073, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea10:61073
    DOI: 10.22004/ag.econ.61073
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