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The Impacts of Food Safety Information on Meat Demand: A Cross-Commodity Approach Using U.S. Household Data

Author

Listed:
  • Piggott, Nicholas E.
  • Taylor, Mykel R.
  • Kuchler, Fred

Abstract

The potential impacts of a food safety event on consumer demand for meat is of significant concern to producers, packers, processors, retail businesses, and the USDA. This study investigates whether publicized food safety information from the printed media on beef, pork, and poultry, impacts the demand for these commodities. A four commodity complete demand system is employed using monthly household level data on meat purchases collected by the Nielsen Company, with separate food safety indices incorporated for beef, pork, and poultry. Results from the analysis indicate that consumers purchase relatively high levels of pre-committed quantities of pork, chicken, and turkey, while beef consumption appears to be primarily from supernumerary expenditures. The results also indicate that seasonal demand patterns are statistically significant in explaining the quantity of meat and poultry demanded. However, the food safety variables are not jointly statistically significant from zero.

Suggested Citation

  • Piggott, Nicholas E. & Taylor, Mykel R. & Kuchler, Fred, 2007. "The Impacts of Food Safety Information on Meat Demand: A Cross-Commodity Approach Using U.S. Household Data," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9752, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea07:9752
    DOI: 10.22004/ag.econ.9752
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    Cited by:

    1. Oh, Miyoung, 2014. "Three essays on consumer choices on food," ISU General Staff Papers 201401010800005236, Iowa State University, Department of Economics.
    2. Yuqing Zheng & Chen Zhen & Daniel Dench & James M. Nonnemaker, 2017. "U.S. Demand for Tobacco Products in a System Framework," Health Economics, John Wiley & Sons, Ltd., vol. 26(8), pages 1067-1086, August.
    3. Oh, Miyoung & Hennessy, David A., 2014. "Upstream and Downstream Strategic Food Safety Interactions," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 174105, Agricultural and Applied Economics Association.

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