Report NEP-MKT-2019-01-14

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Raksha Deshbhag, 2018. "Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation � A Conceptual Framework," GATR Journals jmmr198, Global Academy of Training and Research (GATR) Enterprise.
• Petra Leonora Cvitanović, 2019. "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series 1902, Faculty of Economics and Business, University of Zagreb.
• Rokpelnis, Karlis & Ho, Peter & Cheng, Gong & Zhao, Heng, 2018. "Consumer perceptions of the commodification and related conservation of traditional indigenous Naxi forest products as credence goods (China)," LSE Research Online Documents on Economics 91498, London School of Economics and Political Science, LSE Library.
• Shikhar Sarin & Christophe Haon & Mustapha Belkhouja, 2019. "A Twenty-Year Citation Analysis of the Knowledge Outflow and Inflow Patterns from the Journal of Product Innovation Management," Grenoble Ecole de Management (Post-Print) hal-01951637, HAL.
• Ryosuke Igari & Takahiro Hoshino, 2018. "A Bayesian Gamma Frailty Model Using the Sum of Independent Random Variables: Application of the Estimation of an Interpurchase Timing Model," Keio-IES Discussion Paper Series 2018-021, Institute for Economics Studies, Keio University.
• Mitsukuni Nishida, 2018. "A Structural Analysis of Entry Order, Performance, and Geography: The Case of the Convenience-Store Industry in Japan," KIER Working Papers 993, Kyoto University, Institute of Economic Research.