Report NEP-MKT-2017-10-08

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Suppliet, Moritz, 2017. "Umbrella Branding in Pharmaceutical Markets," Discussion Paper 2017-033, Tilburg University, Center for Economic Research.
• Ayuningtyas Yuli Hapsari, 2017. "Digital Video as a Promotional Media and Brand Equity of a Product That has an Influence on Consumer Buying Interest (A Research of Social Media Active Users)," GATR Journals jmmr158, Global Academy of Training and Research (GATR) Enterprise.
• Rachmat Kriyantono, 2017. "Consumers� Internal Meaning on Complementary Co-Branding Product by Using Osgood�s Theory of Semantic Differential," GATR Journals jmmr140, Global Academy of Training and Research (GATR) Enterprise.
• Hendra Pratama, 2017. "The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty, The Rule of Customer Satisfaction as a Mediating Variable," GATR Journals gjbssr469, Global Academy of Training and Research (GATR) Enterprise.
• Bee Li Yeo, 2016. "Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products ," GATR Journals jmmr113, Global Academy of Training and Research (GATR) Enterprise.
• Sato, Susumu, 2017. "Freemium as Optimal Menu Pricing," MPRA Paper 81599, University Library of Munich, Germany.
• Jana Kliestikova, 2017. "Greenwashing and Its Impact on Consumer Confidence � Case Study of Slovak Republic," GATR Journals jmmr122, Global Academy of Training and Research (GATR) Enterprise.
• Juan Vélez, 2017. "Merger Effects with Product Complementarity: Evidence from Colombia’s Telecommunications," Borradores de Economia 1018, Banco de la Republica de Colombia.
• Nur Afifah, 2017. "Antecedent and Consequence of Customer Company Identification toward Relationship Marketing at PDAM Tirta Khatulistiwa Pontianak, West Kalimantan Indonesia," GATR Journals jmmr137, Global Academy of Training and Research (GATR) Enterprise.
• Goette, Lorenz & Coviello, Lorenzo & Gneezy, Uri, 2017. "A Large-Scale Field Experiment to Evaluate the Effectiveness of Paid Search Advertising," CEPR Discussion Papers 12333, C.E.P.R. Discussion Papers.
• Sudjatno , 2016. "The Relationship Between Strategic Management, Employee Engagement on Customer Satisfaction and Customer Loyalty (Newest Empirical Approach 2013-2015): A Conceptual Model ," GATR Journals jmmr120, Global Academy of Training and Research (GATR) Enterprise.
• Agus Salim, 2017. "How to Build Satisfaction and Customer Loyalty with a Focus On Complaints Handling (Review of the Scientific Literature)," GATR Journals jfbr127, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
• Margareta Nadanyiova, 2017. "Green Marketing vs. Greenwashing. How to protect against Negative Impact of Greenwashing?," GATR Journals jmmr128, Global Academy of Training and Research (GATR) Enterprise.
• Intan Widuri Sakti, 2017. "Innovation Capability and Customer Relationship Management in Building Competent Young Entrepreneurs," GATR Journals jber129, Global Academy of Training and Research (GATR) Enterprise.
• Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
• Lilik Farida, 2017. "Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)," GATR Journals jmmr138, Global Academy of Training and Research (GATR) Enterprise.
• Siti Aminah Abd Wahab1, 2017. "Factors Determining Pok�mon Go Addiction in Malaysia ," GATR Journals jmmr142, Global Academy of Training and Research (GATR) Enterprise.