Report NEP-MKT-2014-06-14

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Hutter, Katharina, 2014. "Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements," EconStor Preprints 97306, ZBW - Leibniz Information Centre for Economics.
• Daniel Kaimann & Joe Cox, 2014. "The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry," Working Papers CIE 84, Paderborn University, CIE Center for International Economics.
• Lisa Bruttel, 2014. "The Effects of Non-binding Retail-price Recommendations on Consumer and Retailer Behavior," TWI Research Paper Series 93, Thurgauer Wirtschaftsinstitut, Universität Konstanz.
• Nestor Duch-Brown & Bertin Martens, 2014. "Consumer benefits from the EU Digital Single Market: evidence from household appliances markets," JRC Working Papers on Digital Economy 2014-03, Joint Research Centre (Seville site).
• Vadim Grigorian & Francine Espinoza Petersen, 2014. "Designing luxury experience," ESMT Research Working Papers ESMT-14-04, ESMT European School of Management and Technology.
• Nick Vikander, 2014. "Sellouts, Beliefs, and Bandwagon Behavior," Discussion Papers 14-15, University of Copenhagen. Department of Economics.
• Joe Cox & Daniel Kaimann, 2013. "The Signaling Effect of Critics - Evidence from a Market for Experience Goods," Working Papers CIE 68, Paderborn University, CIE Center for International Economics.
• Item repec:bri:cmpowp:13/321 is not listed on IDEAS anymore

• Item repec:inr:wpaper:191399 is not listed on IDEAS anymore

• Aleix Calveras & Juan José Ganuza, 2014. "Building a reputation as a socially responsible firm," Economics Working Papers 1421, Department of Economics and Business, Universitat Pompeu Fabra.