Report NEP-MKT-2007-03-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Babutsidze, Zakaria, 2007. "How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology," MERIT Working Papers 2007-005, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
• Jan Boone & Joel Shapiro, 2006. "Selling to consumers with endogenous types," Economics Working Papers 992, Department of Economics and Business, Universitat Pompeu Fabra.
• Marco S. Giarratana & Anna Torres, 2007. "The effects of uncertainty avoidance on brand performance: Marketing creativity, product innovation and the brand duration," Economics Working Papers 1015, Department of Economics and Business, Universitat Pompeu Fabra.
• Anna Torres & Josep A. Tribó, 2007. "Ownership structure, customer satisfaction and brand equity," Economics Working Papers 1016, Department of Economics and Business, Universitat Pompeu Fabra, revised Jun 2007.
• Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Persistent Price Dispersion in Online Markets," Working Papers 2006-12, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Nessara Sukpanich & Alan M. Rugman, 2007. "Intra-regional Sales, Product Diversity, and Performance in Merchandising Multinationals," Working Papers 2007-09, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• George S. Yip & Alan M. Rugman & Alina Kudina, 2006. "International Success of British Companies," Working Papers 2006-18, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Hakala, Terhi & Haltia, Olli & Hermans, Raine & Kulvik, Martti & Nikinmaa, Hanna & Porcar-Castell, Albert & Pursula, Tiina, 2007. "Biotechnology as a Competitive Edge for the Finnish Forest Cluster," Discussion Papers 1076, The Research Institute of the Finnish Economy.