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Corporate Social Responsibility as a Reputation Mechanism for the Companies Operating in the Media Industry

In: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia

Author

Listed:
  • Kružić, Dejan
  • Ivić, Miroslav
  • Cindrić, Lana

Abstract

The purpose of this paper is to give an overview of the topic dealing with corporate social responsibility (CSR) effects on corporate reputation. By structuring past research, this paper aims to improve the understanding of how CSR is capable to enhance the corporate reputation of companies operating in the media industry. When it comes to CSR, media companies hold a specific position compared to companies across other industries. As business entities, media companies are expected to adopt CSR practices while at the same time being able to shape public opinion on the importance of CSR across other industries. This paper contributes to the existing literature by developing a framework that integrates existing research in this field.

Suggested Citation

  • Kružić, Dejan & Ivić, Miroslav & Cindrić, Lana, 2019. "Corporate Social Responsibility as a Reputation Mechanism for the Companies Operating in the Media Industry," 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations (Dubrovnik, 2019), in: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovn, pages 513-521, Governance Research and Development Centre (CIRU), Zagreb.
    • Handle: RePEc:zbw:ofel19:196107
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    References listed on IDEAS

    as
    1. Adaeze Okoye, 2009. "Theorising Corporate Social Responsibility as an Essentially Contested Concept: Is a Definition Necessary?," Journal of Business Ethics, Springer, vol. 89(4), pages 613-627, November.
    2. Jay B. Barney & Edward J. Zajac, 1994. "Competitive Organizational Behavior: Toward an Organizationally‐Based Theory of Competitive Advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S1), pages 5-9, December.
    3. Baruch Lev & Christine Petrovits & Suresh Radhakrishnan, 2010. "Is doing good good for you? how corporate charitable contributions enhance revenue growth," Strategic Management Journal, Wiley Blackwell, vol. 31(2), pages 182-200, February.
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