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Social Media Effect on Sustainable Products Purchase

In: Sustainability in Logistics and Supply Chain Management: New Designs and Strategies. Proceedings of the Hamburg International Conference of Logistics (HICL), Vol. 21

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  • Ben Abdelaziz, Semah Ibrahim
  • Saeed, Muhammad Amas
  • Benleulmi, Ahmed Ziad

Abstract

Nowadays social media have become a key platform where consumers interact with each other. Further, people are growing to be more aware of sustainability-related issues in general and sustainable products/brands-related matters in particular. This study investigates the effects of social media on consumer purchase behavior, with an exclusive focus on sustainability. In order to understand the needs and motivations of consumer engagement with sustainable products and/or brands, we surveyed a number of social media users residing in Germany. The collected data were analyzed using partial least squares structural equation modeling (PLS-SEM). Our findings helped shed the light on the effects social media have on consumers' choices regarding sustainable products/brands purchasing; they also helped identify the main drivers behind these effects.

Suggested Citation

  • Ben Abdelaziz, Semah Ibrahim & Saeed, Muhammad Amas & Benleulmi, Ahmed Ziad, 2015. "Social Media Effect on Sustainable Products Purchase," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Blecker, Thorsten & Ringle, Christian M. (ed.), Sustainability in Logistics and Supply Chain Management: New Designs and Strategies. Proceedings of the Hamburg International Conference of Logistics , volume 21, pages 63-93, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    • Handle: RePEc:zbw:hiclch:209272
    DOI: 10.15480/882.1263
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    References listed on IDEAS

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    Cited by:

    1. Muhammad Amad Saeed & Ammara Farooq & Wolfgang Kersten & Semah Ibrahim Ben Abdelaziz, 2019. "Sustainable product purchase: does information about product sustainability on social media affect purchase behavior?," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 4(1), pages 1-18, December.

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