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Living Lab - Intelligent Innovation Support for Tourism Development

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019

Author

Listed:
  • Šker, Irena
  • Floričić, Tamara

Abstract

The aim of the paper is to analyse the justification for and efficiency of the organisation of a Living Lab within the higher education system as an environment for the development of stimulating tourism ideas and entrepreneurship recommendations. The paper proposes the methodology by means of which the set problem area would be addressed and innovative solutions and recommendations reached for tourism entrepreneurship.For the purposes of identification of the concept elements and research methodology which the “Living Lab”, as an innovative dynamic laboratory implements, quantitative statistics and qualitative methods of creative thinking Brainstorming and Brainwriting are analysed in the paper. Through the Living Lab model, they contribute to the development of creativity and generate quality and innovative ideas and, in accordance with these, establishment of the most efficient model for problem solving in the tourism environment is proposed.The purpose of the paper is to present an innovative model of consideration and evaluation of problems and potential solutions in tourism entrepreneurship. Summarised considerations represent a scientific contribution to the new theory of problem solving and innovations in tourism entrepreneurship.

Suggested Citation

  • Šker, Irena & Floričić, Tamara, 2019. "Living Lab - Intelligent Innovation Support for Tourism Development," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 277-286, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr19:207688
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    File URL: https://www.econstor.eu/bitstream/10419/207688/1/32-ENT-2019-Sker-et-al-277-286.pdf
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    References listed on IDEAS

    as
    1. Marta Najda-Janoszka, 2013. "Innovative Activity of Small Tourist Enterprises – Cooperation with Local Institutional Partners," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 9(1), pages 17-32.
    Full references (including those not matched with items on IDEAS)

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    1. Irena Sker & Tamara Floricic, 2020. "Living Lab - creative environment and thinking techniques for tourism development," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 258-270.
    2. Najda-Janoszka, Marta & Wszendybył-Skulska, Ewa, 2015. "Knowledge leakage in the context of staff outflow - the case of small hotels in southern Poland," MPRA Paper 70168, University Library of Munich, Germany.

    More about this item

    Keywords

    Living Lab; innovations; tourism and hospitality; entrepreneurship; SME in tourism;
    All these keywords.

    JEL classification:

    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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