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Living Lab - creative environment and thinking techniques for tourism development

Author

Listed:
  • Irena Sker

    (Juraj Dobrila University of Pula - Faculty of Economics and Tourism "Dr. Mijo Mirkoviæ", Pula, Croatia)

  • Tamara Floricic

    (Juraj Dobrila University of Pula - Faculty of Economics and Tourism "Dr. Mijo Mirkoviæ", Pula, Croatia)

Abstract

The aim of the article is to analyse the justification for and efficiency of organising a Living Lab within the higher education system as an environment for the development of stimulating tourism ideas and entrepreneurship recommendations, and compare group creative thinking techniques for generating ideas - brainstorming and brainwriting in the Living Lab organisation - as recommendations for the effectiveness of further research. Through the Living Lab model, the techniques mentioned contribute to the development of creativity and generate quality and innovative ideas and, in accordance with these, the most efficient model for problem-solving in the tourism environment is proposed. The purpose of the article is to present an innovative model for consideration and evaluation of problems and potential solutions in tourism entrepreneurship. The summarised considerations represent a scientific contribution to the new theory of problem solving and innovations in tourism entrepreneurship.

Suggested Citation

  • Irena Sker & Tamara Floricic, 2020. "Living Lab - creative environment and thinking techniques for tourism development," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 258-270.
    • Handle: RePEc:zna:indecs:v:18:y:2020:i:2:p:258-270
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    References listed on IDEAS

    as
    1. Marta Najda-Janoszka, 2013. "Innovative Activity of Small Tourist Enterprises – Cooperation with Local Institutional Partners," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 9(1), pages 17-32.
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    1. Šker, Irena & Floričić, Tamara, 2019. "Living Lab - Intelligent Innovation Support for Tourism Development," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 277-286, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
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    More about this item

    Keywords

    Living Lab; innovations; tourism and hospitality; brainstorming; brainwriting;
    All these keywords.

    JEL classification:

    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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