IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789814689151_0004.html
   My bibliography  Save this book chapter

Yek Mobile: Launching an Innovative High-Tech Startup in China

In: Experiencing Innovation in Asia Cases in Business Model Development

Author

Listed:
  • Yan Li

Abstract

Yek Mobile is a Chinese startup in the mobile marketing business which was founded in 2010. It specializes in mobile application development for iPhone and Android devices. Recognised as one of the Top 10 Strategic Technologies for 2010 worldwide, mobile applications show a huge growth potential, with numerous companies striving to be present on this new advertising platform…

Suggested Citation

  • Yan Li, 2015. "Yek Mobile: Launching an Innovative High-Tech Startup in China," World Scientific Book Chapters, in: ESSEC Business School (ed.), Experiencing Innovation in Asia Cases in Business Model Development, chapter 4, pages 85-104, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814689151_0004
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789814689151_0004
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789814689151_0004
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789814689151_0004. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.