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Experiencing Innovation in Asia:Cases in Business Model Development

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  • ESSEC Business School

Abstract

Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • ESSEC Business School (ed.), 2015. "Experiencing Innovation in Asia:Cases in Business Model Development," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9627, December.
    • Handle: RePEc:wsi:wsbook:9627
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