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Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups

In: Managing Knowledge Assets, Creativity And Innovation

Author

Listed:
  • Dorothy A. Leonard

    (Harvard Business School, USA)

  • Paul Brands
  • Amy Edmondson
  • Justine Fenwick
  • S. P. Bradley
  • R. L. Nolan

Abstract

BUSINESSES HAVE BEEN PRODUCING and marketing new goods and services around the world for centuries. Within the last couple of decades, however, globalization has entered a new phase. Competitive pressures to deliver highly customized products and services to customers' doorsteps—and sometimes within their facilities—have stimulated the need to coordinate development activities across geographic boundaries. Moreover, the market for talent is increasingly global. Fortunately, communication technologies have matured into a strong, diversified, and reasonably reliable network, connecting distant nodes and enabling a degree of long-distance coordination and innovation that was once inconceivable.

Suggested Citation

  • Dorothy A. Leonard & Paul Brands & Amy Edmondson & Justine Fenwick & S. P. Bradley & R. L. Nolan, 2011. "Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups," World Scientific Book Chapters, in: Managing Knowledge Assets, Creativity And Innovation, chapter 14, pages 325-340, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814295505_0014
    as

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