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Managing Technology and New Product Development

In: Managing Knowledge Assets, Creativity And Innovation

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  • Dorothy A. Leonard

    (Harvard Business School, USA)

Abstract

As recently as the 1980s, the development of new products was considered to be within the realm of engineering, with little attention to the manufacture or marketing of the engineering innovations until the engineers had completed their technical tasks. Moreover, in most organizations, managers were assumed to be capable of steering a corporation's development processes whether or not they understood the underlying technology. Functional excellence (research, engineering, manufacturing, marketing and sales) was considered adequate for competitive advantage…

Suggested Citation

  • Dorothy A. Leonard, 2011. "Managing Technology and New Product Development," World Scientific Book Chapters, in: Managing Knowledge Assets, Creativity And Innovation, chapter 1, pages 3-9, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814295505_0001
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