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Implementing Growth Ideas and Defending Against Competitors

In: Marketing Driven Revenue Growth A Guide to Organic Growth

Author

Listed:
  • Chezy Ofir
  • Donald R Lehmann
  • Scott Sanderude

Abstract

Chapter 7 focused on what to think about in evaluating growth ideas. By contrast, this chapter takes a look at how to implement them (which may cause some revisions in your evaluations of them). It also provides a brief discussion about what to do when a competitor launches a new product or activity.To aid in thinking about implementation, this chapter basically provides a series of checklists (tables) which outline the “details” of implementation.

Suggested Citation

  • Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 8, pages 129-152, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811296505_0008
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    More about this item

    Keywords

    “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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