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Marketing Driven Revenue Growth:A Guide to Organic Growth

Author

Listed:
  • Donald R Lehmann

    (Columbia University, USA)

  • Scott Sanderude

Abstract

This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week "Block Week" (9–5) format.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Donald R Lehmann & Scott Sanderude, 2024. "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, August.
    • Handle: RePEc:wsi:wsbook:13940
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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/13940
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    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    “Block Week” (9–5) Format; New Business; Organic Growth; Growth; New Products; Marketing; Innovation; Creativity; Evaluating Options; Implementation; Forecasting; Brands; Customers; Evaluation;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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