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Intelligent Customer Analytics

In: Customer Xperience Leadership A Blueprint to Maximize Performance

Author

Listed:
  • Chezy Ofir
  • Nadav Goldschmidt

Abstract

The owners of a Mom & Pop’s neighborhood grocery store knew each and every customer personally. They knew their history inside and out, their specific needs and expectations. They knew who wanted what, when, and how. Every Friday they saved a loaf of bread for Miss Carmicle, a newspaper copy for Mr. Menendez, and told Miss Freeman that someone will bring her the groceries knowing she was under the weather…

Suggested Citation

  • Chezy Ofir & Nadav Goldschmidt, 2024. "Intelligent Customer Analytics," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 14, pages 227-251, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811264092_0014
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    More about this item

    Keywords

    Customer Experience; Service-Leadership; Service-Related Technology (IOT; AI; AR); Hyper-Personalization; Customer Profitability; Measuring Experiences; Customer Journey; Customer Analytics; Human-experience; Self-Service;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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