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Revenue Management at The View

In: Services Marketing People Technology Strategy

Author

Listed:
  • Sheryl E. Kimes

Abstract

Shirley Tan, the manager of The View, a popular bar in Sydney, has been charged with figuring out how to apply revenue management principles to The View. She has done a bit of research on the topic but must now determine how to make sense of a variety of graphs that one of their interns had put together as part of her analysis. The key thing is to use the results of the graphs to devise a strategy to help The View increase its revenue.

Suggested Citation

  • Sheryl E. Kimes, 2021. "Revenue Management at The View," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 21, pages 560-563, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9781944659806_0021
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    More about this item

    Keywords

    Services Marketing; Service Operations; Marketing; Consumer Behavior; Positioning Services; Service Process; Pricing; Revenue Management; Service Environment; Service Advantage; Customer Relationships; Customer Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality; Service Productivity; Service Leadership;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L8 - Industrial Organization - - Industry Studies: Services
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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