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Services Marketing:People, Technology, Strategy

Author

Listed:
  • Jochen Wirtz

    (National University of Singapore, Singapore)

  • Christopher Lovelock

Abstract

Services Marketing: People, Technology, Strategy

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Jochen Wirtz & Christopher Lovelock, 2021. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, August.
    • Handle: RePEc:wsi:wsbook:y0024
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/y0024
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    Citations

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    Cited by:

    1. Motamarri, Saradhi & Akter, Shahriar & Hossain, Md Afnan & Dwivedi, Yogesh K, 2022. "How does remote analytics empowerment capability payoff in the emerging industrial revolution?," Journal of Business Research, Elsevier, vol. 144(C), pages 1163-1174.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Services Marketing; Service Operations; Marketing; Consumer Behavior; Positioning Services; Service Process; Pricing; Revenue Management; Service Environment; Service Advantage; Customer Relationships; Customer Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality; Service Productivity; Service Leadership;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L8 - Industrial Organization - - Industry Studies: Services
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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