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Measuring the Impact of Design Thinking

In: Design Thinking Research

Author

Listed:
  • Jan Schmiedgen

    (Hasso Plattner Institute for Software Systems Engineering)

  • Lea Spille

    (Hasso Plattner Institute for Software Systems Engineering)

  • Eva Köppen

    (Hasso Plattner Institute for Software Systems Engineering)

  • Holger Rhinow

    (Hasso Plattner Institute for Software Systems Engineering)

  • Christoph Meinel

    (Hasso Plattner Institute for Software Systems Engineering)

Abstract

This article focuses on how organizations measure the impact of design thinking. The results are based on a quantitative survey that is complemented by qualitative interviews with experienced design thinkers. Even though a majority of respondents perceive some kind of impact, only a minority has tried to determine the impact in some way. Those who do not evaluate the impact, often do not know how or lack the necessary resources. The metrics of those who do measure design thinking’s impact vary considerably, but customer feedback and satisfaction is a recurring theme. We propose that the traditional means of performance measurements are often ill-suited for evaluating the impact of design thinking. We conclude with a promising industry example of how traditional measures can be used to gauge overall performance and how a story-based approach can capture the role of design thinking.

Suggested Citation

  • Jan Schmiedgen & Lea Spille & Eva Köppen & Holger Rhinow & Christoph Meinel, 2016. "Measuring the Impact of Design Thinking," Understanding Innovation, in: Hasso Plattner & Christoph Meinel & Larry Leifer (ed.), Design Thinking Research, pages 157-170, Springer.
    • Handle: RePEc:spr:undchp:978-3-319-19641-1_11
    DOI: 10.1007/978-3-319-19641-1_11
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    Citations

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    Cited by:

    1. Massari, Sonia & Principato, Ludovica & Antonelli, Marta & Pratesi, Carlo Alberto, 2022. "Learning from and designing after pandemics. CEASE: A design thinking approach to maintaining food consumer behaviour and achieving zero waste," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    2. Mario Le Glatin & Pascal Le Masson & Benoit Weil, 2016. "Measuring the generative power of an organisational routine with design theories: the case of design thinking in a large firm," Post-Print hal-01367471, HAL.
    3. Karolina Dukala & Joanna Pyrkosz-Pacyna & Rafał Czarny, 2023. "DTMethod: A New Evidence-Based Design Thinking Methodology for Effective Teamwork," Sustainability, MDPI, vol. 15(5), pages 1-14, February.
    4. Xinya You, 2022. "Applying design thinking for business model innovation," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-25, December.

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