Getting Data
In: Market Research
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DOI: 10.1007/978-981-10-5218-7_4
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Keywords
Back-translation; Balanced scale; Big data; Closed-ended questions; Constant sum scale; Customer relationship management; Double-barreled questions; Equidistant scale; Ethnography; Experiments; Experimental design; External secondary data; External validity; Face-to-face interviews; Focus groups; Forced-choice scale; Free-choice scale; In-depth interviews; Internal secondary data; Internal validity; Laddering; Likert scale; Mail surveys; Manipulation checks; Means-end approach; Mixed mode; Mystery shopping; Observational studies; Open-ended questions; Personal interviews; Primary data; Projective techniques; Qualitative research; Rank order scales; Reverse-scaled items; Secondary data; Semantic differential scales; Sentence completion; Social desirability bias; Social media analytics; Social networking data; Surveys; Syndicated data; Telephone interviews; Test markets; Treatments; Unbalanced scale; Visual analogue scale; Web surveys; Verbatim items;All these keywords.
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