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Procurement Policy

In: Fundamentals of Business-to-Business Marketing

Author

Listed:
  • Bernd Günter

    (University of Duesseldorf)

  • Matthias Kuhl

    (IBM Deutschland GmbH)

  • Markus Ungruhe

    (DB Schenker Rail)

  • Ian Wilkinson

    (University of Sydney Business School)

Abstract

The subject of this chapter is supply chain management. It describes a number of changes in technology that have taken place in recent times that have significant implications for supply chain management. The nature of supply chain management strategies is explained, including the make or buy decision. This chapter also discusses about what is involved in supply chain planning, implementation, and quality control.

Suggested Citation

  • Bernd Günter & Matthias Kuhl & Markus Ungruhe & Ian Wilkinson, 2015. "Procurement Policy," Springer Texts in Business and Economics, in: Michael Kleinaltenkamp & Wulff Plinke & Ian Wilkinson & Ingmar Geiger (ed.), Fundamentals of Business-to-Business Marketing, edition 127, chapter 5, pages 227-273, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-12463-6_5
    DOI: 10.1007/978-3-319-12463-6_5
    as

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