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Fundamentals of Business-to-Business Marketing

Editor

Listed:
  • Michael Kleinaltenkamp
    (Freie Universität Berlin)

  • Wulff Plinke
    (European School of Management and Technology)

  • Ian Wilkinson
    (The University of Sydney)

  • Ingmar Geiger
    (Freie Universität Berlin)

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Suggested Citation

  • Michael Kleinaltenkamp & Wulff Plinke & Ian Wilkinson & Ingmar Geiger (ed.), 2015. "Fundamentals of Business-to-Business Marketing," Springer Texts in Business and Economics, Springer, edition 127, number 978-3-319-12463-6, October.
    • Handle: RePEc:spr:sptbec:978-3-319-12463-6
    DOI: 10.1007/978-3-319-12463-6
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