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Value Creation Systems of Media Enterprises

In: Media Management

Author

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

Abstract

In the previous chapters, we have primarily focused on external conditions that influence the activities of media enterprises. In this chapter, we will focus on the value creation system of media enterprises. The value creation system comprises all factors that are crucial for the competitiveness of a media enterprise and its range of services. The value chain, the core assets, and the core competencies, as well as the business model, are its essential elements.

Suggested Citation

  • Bernd W. Wirtz, 2020. "Value Creation Systems of Media Enterprises," Springer Texts in Business and Economics, in: Media Management, edition 2, chapter 3, pages 53-70, Springer.
    • Handle: RePEc:spr:sptchp:978-3-030-47913-8_3
    DOI: 10.1007/978-3-030-47913-8_3
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