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Media Management

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  • Bernd W. Wirtz

    (German University of Administrative Sciences)

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Suggested Citation

  • Bernd W. Wirtz, 2020. "Media Management," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-030-47913-8, October.
    • Handle: RePEc:spr:sptbec:978-3-030-47913-8
    DOI: 10.1007/978-3-030-47913-8
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