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The Role and Importance of Consumer Perception

In: Consumer Perceptions and Food

Author

Listed:
  • Chinwe Catherine Eze

    (Federal University of Technology Owerri)

  • Behannis Mena

    (The University of Melbourne)

Abstract

This chapter offers a comprehensive examination of the intricate relationship between demographics and cultural influences in shaping consumer perception within the food industry. Through a rigorous analysis of gender, age, and cultural background, it expounds the multifaceted factors that inform individuals’ preferences and attitudes towards food choices, exploring the sensory, health, and cultural dimensions that underlie food perceptions. Furthermore, it provides profound insights into the generational disparities in culinary preferences, elucidating how traditional culinary practices and cultural rituals contribute to the formation of individuals’ cultural identities. By presenting nuanced insights into these demographic influences, this chapter highlights the imperative for businesses to adeptly navigate and harness these complexities to forge sustainable connections with consumers and accommodate their diverse preferences with cultural sensitivity.

Suggested Citation

  • Chinwe Catherine Eze & Behannis Mena, 2024. "The Role and Importance of Consumer Perception," Springer Books, in: Diana Bogueva (ed.), Consumer Perceptions and Food, chapter 0, pages 3-22, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-7870-6_1
    DOI: 10.1007/978-981-97-7870-6_1
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