IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-97-3454-2_4.html
   My bibliography  Save this book chapter

Digital Consumption and Risks

In: Decoding Digital Consumer Behavior

Author

Listed:
  • Alfonso Pellegrino

    (Chulalongkorn University)

Abstract

This chapter delves into the psychological effects influencing consumer behavior in the digital marketplace, focusing on the certainty effect, loss aversion effect, insulation effect, and bandwagon effect. It highlights how consumers’ decisions are swayed by the perceived certainty of gains, the aversion to losses, the desire for uniqueness yet fear of isolation, and the influence of widespread adoption on individual choices. The text outlines strategies businesses employ to exploit these effects, enhancing consumer trust and encouraging online purchases. It underscores the importance of perceived risk management in digital transactions, covering aspects like security, performance, privacy, and service risks. By offering solutions such as transparent information practices, satisfaction guarantees, and leveraging customer feedback, companies can mitigate these perceived risks, fostering a safer and more trustworthy digital consumption environment. This chapter is essential for understanding the dynamics at play in digital consumer behavior and the strategic responses by businesses to navigate these complexities effectively.

Suggested Citation

  • Alfonso Pellegrino, 2024. "Digital Consumption and Risks," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 55-60, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-3454-2_4
    DOI: 10.1007/978-981-97-3454-2_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-97-3454-2_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.