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Decoding Digital Consumer Behavior
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-97-3454-2
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Book Chapters
The following chapters of this book are listed in IDEAS- Alfonso Pellegrino, 2024. "Evolution of Marketing," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 1-13, Springer.
- Alfonso Pellegrino, 2024. "Digital Marketing: Overview and Evolutions," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 15-29, Springer.
- Alfonso Pellegrino, 2024. "Consumer Perceptions. How Digital Marketing Has Changed Consumer Perceptions," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 31-53, Springer.
- Alfonso Pellegrino, 2024. "Digital Consumption and Risks," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 55-60, Springer.
- Alfonso Pellegrino, 2024. "Consumer Expectations in the Digital Environment," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 61-76, Springer.
- Alfonso Pellegrino, 2024. "Memory: How It Works and How to Become “Unforgettable” in a Digital World," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 77-93, Springer.
- Alfonso Pellegrino, 2024. "Online Persuasive Communication and Its Applications," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 95-112, Springer.
- Alfonso Pellegrino, 2024. "Social Comparison, Problems of Digital Consumption and Its Implications," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 113-131, Springer.
- Alfonso Pellegrino, 2024. "Humanistic and Sustainable Marketing. Marketing 4.0—A “Humanistic” Approach," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 133-140, Springer.
- Alfonso Pellegrino, 2024. "Experience at the Core: Digital Customer Experience and Customer Satisfaction," Springer Books, in: Decoding Digital Consumer Behavior, chapter 0, pages 141-149, Springer.
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