IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-97-1371-4_4.html
   My bibliography  Save this book chapter

Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance: Spatial Relation Perspective

In: Cross-Cultural Communication of Chinese Brands

Author

Listed:
  • Jingyun Zhang

    (Beijing Technology and Business University)

Abstract

Drawing on psychological distance (or psychic distance) research achievements from the domains of literary psychology, social psychology, international investment, and communication studies, and based on the spatial relationship theories from postmodern geography and cross-cultural communication, this study investigates the cross-cultural communication tactics of Chinese brands. The three spatial relationship perspectives involved in the psychological distance of this study are physical space (first space), conceptual space (second space), and regulatory space (third space). Physical space relationships include store location and layout, media and information proximity, international location choices, and spatial relationships in the workplace. The management and resolution of territoriality, localization, globalization, and ethnicity are all entailed in the conceptual space relationships. And the three types of institutional elements that are included in regulatory space relationships are “soft” institutional factors like behavioral pattern, “hard” institutional factors like laws and policies, and “conceptual rules” like cultural thought patterns.

Suggested Citation

  • Jingyun Zhang, 2024. "Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance: Spatial Relation Perspective," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 83-145, Springer.
    • Handle: RePEc:spr:sprchp:978-981-97-1371-4_4
    DOI: 10.1007/978-981-97-1371-4_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-97-1371-4_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.