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Cross-Cultural Communication of Chinese Brands
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-97-1371-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Jingyun Zhang, 2024. "Brand Cross-Cultural Communication: Theoretical Basis," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 1-34, Springer.
- Jingyun Zhang, 2024. "Status and Problems of Chinese Brand Cross-Cultural Communication," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 35-53, Springer.
- Jingyun Zhang, 2024. "Implicit Context in Cross-Cultural Communication of Chinese Brands," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 55-82, Springer.
- Jingyun Zhang, 2024. "Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance: Spatial Relation Perspective," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 83-145, Springer.
- Jingyun Zhang, 2024. "Cross-Cultural Communication Strategy Model for Chinese Brands," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 147-165, Springer.
- Jingyun Zhang, 2024. "“Bridge Crowd” Functions to Chinese Brands Cross-Cultural Communication," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 167-182, Springer.
- Jingyun Zhang, 2024. "Chinese Brand Narratives in Cross-Cultural Communication," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 183-214, Springer.
- Jingyun Zhang, 2024. "The Cultivation of Chinese Luxury Brands and Cross-Cultural Communication Strategy," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 215-244, Springer.
- Jingyun Zhang, 2024. "The Role of Consulting Companies in Cross-Cultural Communication of Chinese Brands," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 245-261, Springer.
- Jingyun Zhang, 2024. "Case Study," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 263-338, Springer.
- Jingyun Zhang, 2024. "Appendix: Interview and Insight," Springer Books, in: Cross-Cultural Communication of Chinese Brands, chapter 0, pages 339-356, Springer.
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