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“Improvisational” Wine Tourism: An Alternative Model of Managing Technological Changes

In: Technology Advances and Innovation in Wine Tourism

Author

Listed:
  • Coralie Haller

    (University of Strasbourg)

Abstract

Wine tourism industry has progressively seen its offerings shifting from a service-based to an experience-based economy mostly relying on advanced technology as potential new sources of competitive advantage. The deployment and appropriation of technological innovations imply, however, complex processes and induce transformations of varying scope and intensity integrating evolving perceptions of a multitude of actors in an organisation. This chapter suggests an alternative model of managing technological changes for the wine tourism organisations, called “improvisational”, which integrates the dynamic and flexible nature of organizations and technologies. This model reconciliates conceptions of episodic and continuous change to outline transformation trajectories. Improvisational wine tourism is on its way!

Suggested Citation

  • Coralie Haller, 2023. "“Improvisational” Wine Tourism: An Alternative Model of Managing Technological Changes," Springer Books, in: Marianna Sigala & Coralie Haller (ed.), Technology Advances and Innovation in Wine Tourism, pages 281-285, Springer.
  • Handle: RePEc:spr:sprchp:978-981-19-8277-4_16
    DOI: 10.1007/978-981-19-8277-4_16
    as

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