IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-19-8277-4_10.html
   My bibliography  Save this book chapter

FOMENT: Promoting Technology Acceleration and Adoption in the Australian and International Wine Tourism Industry

In: Technology Advances and Innovation in Wine Tourism

Author

Listed:
  • Carla Dias Wadewitz

    (Flinders University)

Abstract

The wine tourism industry is a good example of how technological advances are changing the industry value chain and promoting closer relationships between wineries, wine regions and tourists. The disruption of the wine tourism industry through technological developments has been hoped-for by many for a varied number of reasons. Firstly, because the democratisation of wine tourism offers growth opportunities to a number of smaller and regional wineries who are in need of economic stimulus. Additionally, it offers wineries access to a ready supply of visitors to their cellar door (in person or virtually) increasing sales and decreasing the costs of distribution channels. Although some wineries and tourism operators have already adopted some technological innovations, the industry in general has not yet caught up with the latest technological applications. This chapter analyses FOMENT, a comprehensive Wine and Tourism Tech program, launched in South Australia in 2019, which promotes both technology acceleration of start-ups who are developing innovative and promising technologies and fosters technology adoption of these relevant technologies by wineries and other wine tourism players. FOMENT is supported by the Australian and South Australian Government and it aims to help start-ups to skill-up in business model innovation and Industry 4.0 technologies as well as connecting them with the wine tourism industry in Australia and globally. This chapter also discusses the innovation and business model of three technology start-up companies in wine tourism (namely Airguides, CogniVocal, Twenty Five Doors) that have participated and benefited from FOMENT. By discussing these three case studies, the chapter explains how their journey through FOMENT have influenced the further development of their business model in order to provide high-tech, customer-centred products and services that enhance wine tourism experience and satisfaction.

Suggested Citation

  • Carla Dias Wadewitz, 2023. "FOMENT: Promoting Technology Acceleration and Adoption in the Australian and International Wine Tourism Industry," Springer Books, in: Marianna Sigala & Coralie Haller (ed.), Technology Advances and Innovation in Wine Tourism, pages 153-181, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-8277-4_10
    DOI: 10.1007/978-981-19-8277-4_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-19-8277-4_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.