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Introduction

In: Modern Corporations and Strategies at Work

Author

Listed:
  • Bhabani Shankar Nayak

    (University of Derby)

  • Naznin Tabassum

    (University for the Creative Arts)

Abstract

The future of the world economy and international business is shaped by large modern corporations and their rapidly changing business, management, and marketing strategies. Modern nation states stand behind these corporations to ensure that their strategies are successful in a world of complex challenges and, indeed, collaboration between the state and modern corporations is part of the corporate strategy at work today. Modern strategies are integral to the start, growth, expansion, and sustainability of modern corporations. In this regard, agile strategies are required to overcome the challenges faced in turbulent times, accelerated by risks, pandemics, wars, political instabilities, and environmental disasters. Having the operational agility and organisational ability to face these diverse challenges can help modern corporations overcome crises in a volatile business environment in which it is difficult to function effectively and efficiently. Such conditions weaken all agents and structures operating within international business and world economy.

Suggested Citation

  • Bhabani Shankar Nayak & Naznin Tabassum, 2022. "Introduction," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-981-19-4648-6_1
    DOI: 10.1007/978-981-19-4648-6_1
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