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Modern Corporations and Strategies at Work
Editor
- Bhabani Shankar Nayak(University for the Creative Arts)Naznin Tabassum(University of Derby)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-19-4648-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Bhabani Shankar Nayak & Naznin Tabassum, 2022. "Introduction," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 1-7, Springer.
- Anniken Emilie Høiås & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 9-34, Springer.
- Mateya Nikolova & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "The Internal Organisational Environment in Amazon," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 35-71, Springer.
- Xin Luo & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 73-91, Springer.
- Paviandeep Rai Janjua & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 93-111, Springer.
- Barbora Vonaskova & Naznin Tabassum & Bhabani Shankar Nayak, 2022. "The Google Walkout for Real Change and Corporate Social Responsibility," Springer Books, in: Bhabani Shankar Nayak & Naznin Tabassum (ed.), Modern Corporations and Strategies at Work, pages 113-138, Springer.
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