IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-981-15-9724-4_7.html
   My bibliography  Save this book chapter

Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage

In: Digital Entertainment

Author

Listed:
  • S. Ravi

    (Saint Leo University)

  • Subhra R. Mondal

    (Duy Tan University)

Abstract

Digital entertainment pulls the millennials to a next level of entertainment and as all of us know the platforms where entertainment is there, it automatically attracts the new age cutting technological advertisements. Adverts with consumer self-generated content are more or less very much a thing for future. Video bloggers attract huge number of subscribers and technicalities. Video bloggers, Instagram channels that’s why use this do it yourself media content for popularizing the product along with make significant gain in developing market trust. This helps in getting more customer engagement and the experience gets manifold. So in this chapter the authors try to put this framework of digital entertainment, do it yourself adverts, trust of customer along with long-term patronage into a mix and provide a holistic view for all.

Suggested Citation

  • S. Ravi & Subhra R. Mondal, 2021. "Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 127-146, Springer.
    • Handle: RePEc:spr:sprchp:978-981-15-9724-4_7
    DOI: 10.1007/978-981-15-9724-4_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-981-15-9724-4_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.