Digital Entertainment
Editor
- Subhankar Das(Duy Tan University)Saikat Gochhait(Symbiosis International University)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-15-9724-4
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Book Chapters
The following chapters of this book are listed in IDEAS- Sachin Kumar, 2021. "Consumer Engagement in Digital Entertainment: A Systematic Review," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 1-22, Springer.
- Tripti Prabhakar Dhote, 2021. "Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 23-44, Springer.
- Ramachandran Siri & Subhankar Das, 2021. "A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 45-63, Springer.
- Shariq Aziz Butt & Saikat Gochhait & Shama Andleeb & Muhammad Adeel, 2021. "Games Features for Health Disciplines for Patient Learning as Entertainment," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 65-86, Springer.
- Giri Gandu Hallur & Sandeep Prabhu & Avinash Aslekar, 2021. "Entertainment in Era of AI, Big Data & IoT," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 87-109, Springer.
- Sangeeta Pandit, 2021. "Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 111-125, Springer.
- S. Ravi & Subhra R. Mondal, 2021. "Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 127-146, Springer.
- Üyesi Orhan Duman & Subhankar Das, 2021. "The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 147-172, Springer.
- Teena Mishra, 2021. "Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 173-185, Springer.
- Bikramjit Rishi & Neha Reddy Kuthuru, 2021. "A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 187-212, Springer.
- Ceren Yegen & Subhra R. Mondal, 2021. "Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 213-231, Springer.
- Kumar Shalender, 2021. "Building Effective Social Media Strategy: Case-Based Learning and Recommendations," Springer Books, in: Subhankar Das & Saikat Gochhait (ed.), Digital Entertainment, chapter 0, pages 233-244, Springer.
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