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Shopping for CSR: An Indian Perspective of Implementing CSR in Retail

In: Implementing Corporate Social Responsibility

Author

Listed:
  • Vijay Pereira

    (University of Portsmouth)

  • Shilpa Patel

    (University of Portsmouth)

Abstract

This chapter concerns an Indian perspective of implementing CSR in the retail sector. We argue that CSR is pervasive and hence the newly expanding Indian retail sector is not excluded when it comes to CSR practices. In fact we argue that there is a greater need for CSR practices in this sector when compared to other sectors, with multiple stakeholders being involved. We make a case that these stakeholders would be affected with the entry of large foreign players. However, we also provide current evidence that the traditional domestic retailers, mostly part of large Indian conglomerates in India, are practicing unique, traditional and indigenous CSR, but also state that these practices could either converge or diverge with the new foreign entrants in the sector.

Suggested Citation

  • Vijay Pereira & Shilpa Patel, 2014. "Shopping for CSR: An Indian Perspective of Implementing CSR in Retail," Springer Books, in: Subhasis Ray & S. Siva Raju (ed.), Implementing Corporate Social Responsibility, edition 127, chapter 7, pages 101-110, Springer.
  • Handle: RePEc:spr:sprchp:978-81-322-1653-7_7
    DOI: 10.1007/978-81-322-1653-7_7
    as

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