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Issues in Implementing CSR: An Indian Perspective

In: Implementing Corporate Social Responsibility

Author

Listed:
  • Archana Shukla

    (Prakruthi (now), previously Partners in Change)

  • Laura Donovan

    (Partners in Change (Independent consultant in Costa Rica now))

Abstract

The implementation of Corporate Social Responsibility (CSR) has gained momentum in the past five years. The perspective and practices may differ for each company but there is a slow but sure movement among businesses from seeing CSR as philanthropic activities in the local communities to a more strategic and inclusive understanding of managing business impacts. This paper throws light on the recent trends, changes and challenges in CSR in India. It aims to examine government’s Promotion of the subject as well as highlight a few best practices identified during the judging and assessment process carried out for a national-level CSR award.

Suggested Citation

  • Archana Shukla & Laura Donovan, 2014. "Issues in Implementing CSR: An Indian Perspective," Springer Books, in: Subhasis Ray & S. Siva Raju (ed.), Implementing Corporate Social Responsibility, edition 127, chapter 11, pages 151-165, Springer.
    • Handle: RePEc:spr:sprchp:978-81-322-1653-7_11
    DOI: 10.1007/978-81-322-1653-7_11
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    Cited by:

    1. Meenakshi Sharma & Akanksha Choubey, 2022. "Green banking initiatives: a qualitative study on Indian banking sector," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 293-319, January.

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