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The Social Roles of Japanese Companies Under the “New Public” Policy: How They Collaborated with Nonprofit Organizations to Rescue the Areas Affected by the Great East Japan Earthquake of 2011

In: Japanese Management in Change

Author

Listed:
  • Yasunari Takaura

    (Tohoku University)

Abstract

The analysis of this chapter indicates that a company can be a player in creating the “new public” by showing the collaboration between Japanese companies and the nonprofit sectors, including nonprofit organizations in support activities. Although traditional Japanese companies are community organizations that are closed and scarcely related to the external society, their existing value structure began to sway with the bubble burst and globalization, resulting in the new moves of Japanese companies.

Suggested Citation

  • Yasunari Takaura, 2015. "The Social Roles of Japanese Companies Under the “New Public” Policy: How They Collaborated with Nonprofit Organizations to Rescue the Areas Affected by the Great East Japan Earthquake of 2011," Springer Books, in: Norio Kambayashi (ed.), Japanese Management in Change, edition 127, chapter 0, pages 51-64, Springer.
    • Handle: RePEc:spr:sprchp:978-4-431-55096-9_4
    DOI: 10.1007/978-4-431-55096-9_4
    as

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